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"In an increasingly competitive market, a distinctive approach makes all the difference. This is where knowledge, innovation, talent, and a strategic eye for detail set you well ahead of the opponents."
Jbran Rahal, Managing Director.

Financial services organisations are striving to achieve increasingly ambitious profit and growth targets against a background of heightened risk, regulation and market pressures. Customer needs and expectations are evolving in the face of increasing personal wealth, more private funding of pensions and healthcare and the desire for ever more accessible and personalised financial products and services. In turn, intense competition has squeezed industry margins and forced organisations to cut costs while still seeking to enhance the quality of client choice and service. The battle for talent is also heating up as companies seek to enhance innovation, customer loyalty and investment returns.

The corollary of this market evolution is increasing risk as products become more complex, organisations more diffuse and the business environment ever more uncertain. Regulation is also tightening in the wake of public and government pressure for improved governance, transparency and accountability.

In this environment, the winners will be companies that can turn the challenges into opportunities to build stronger and more enduring customer relationships; sharpen process efficiency; unlock talent and creativity; use improved risk management processes to deliver more sustainable returns; and use new regulatory demands as a catalyst for strengthening the business and enhancing market confidence.

Organisations will also need to identify and concentrate on core competencies where they can exert maximum competitive advantage, be it a particular product, service, process or geographical territory. For some this will require a strategic re-orientation towards becoming a SPECIALIST NICHE PROVIDER. Even larger groups will need to differentiate their offering and by implication the associated brand.

In light of the above, Zabeel Capital acknowledges different markets situations and is aware of the challenges of financial services firms which can be summarized as follows: